Las Vegas Easy Trim stand

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London Festival of Architecture

One of the UK’s largest business exhibitions is issuing a brand new code of conduct over the usage of “promo girls”.

Last 12 months, UK Construction Week, held at Birmingham’s NEC, confronted criticism over the usage of skimpily clad ladies to workers an exhibitor’s stall.

It featured Las Vegas-style showgirls promoting roofing merchandise.

Criticism of sexism at enterprise and sports activities occasions has grown following the Financial Times’ report into the President’s Club ball final month.

Since then, promoters of darts championships and Formula One have mentioned they are going to not use calmly dressed younger ladies to adorn their occasions.

But some sectors are nonetheless utilizing ladies in revealing outfits.

Last week, it emerged some ladies working on the ICE Totally Gaming occasion had been sporting “little more than swimsuits”, whereas males wore good fits.

Others insist the observe is an intrinsic a part of the best way they do issues.

‘Hot pants’

UK Construction Week attracts greater than 600 exhibitors and attracts greater than 35,000 individuals each October.

The business in recent times has run campaigns highlighting range within the business and employed methods to draw ladies into building professions to be able to plug abilities gaps.

The sight of the present women on the October 2017 occasion prompted one customer to the present to ask: “How many hot pants do you need?”

Now the present is introducing tips on range, equality and inclusion and a code of conduct for exhibitors, together with on the design and staffing of stands, in addition to the clothes worn.

It additionally warns that if an exhibitor’s stand theme is deemed inappropriate or would not adjust to its equality, range and inclusion coverage, they might not be permitted to open their stand on the occasion.

The new information urges exhibitors to “Consider the mix of staff you have on the stand (gender, age, ethnicity etc). Do they represent the diversity of your company, and if not, be prepared to explain why not?”

Nathan Garnett, occasion director of UK Construction Week, advised the BBC the Las Vegas-themed stand was a one-off: “We had customary tips. We perceive it was a mistake, however we have turned it in to a optimistic.

“The firm in query has apologised for what’s occurred. The theme of the stand was ‘Why gamble?’ nevertheless it went too far.”


A rising variety of occasions and the way they deal with ladies are attracting nearer scrutiny.

The annual present for the worldwide property business, Mipim, which is held in Cannes every year, is dealing with accusations of being a sexist and male-dominated occasion.

Several ladies I’ve spoken to have described the occasion as “uncomfortable” and “laddish”, with a convention of heavy ingesting at events on yachts and at inns.

Local intercourse staff allegedly used the convention’s Twitter hashtag to draw prospects finally 12 months’s occasion, however a spokesman for Mipim strongly denied accusations that prostitutes had truly attended final 12 months’s convention.

He mentioned: “Under no circumstances does Mipim register prostitutes” on the occasion.