Perhaps you observed that when U.S. determine skater Mirai Nagasu turned the primary American girl to land a triple axel on the Olympics, she was additionally mastering a beauty look: winged eyeliner. Or when U.S. snowboarder Chloe Kim turned the youngest girl ever to win an Olympic medal in her sport, she was sporting blonde balayage curls. (She additionally refused to cry after successful, as a result of she didn’t wish to ruin her eyeliner.) Or that Canadian determine skater Gabrielle Daleman, who helped her crew declare gold, is a grasp of contouring and has been known as a “Kim Kardashian lookalike” by media outlets.
The level is, whereas our inspiring Olympians let their abilities and exhausting work take middle stage, in addition they care about beauty traits and beauty merchandise. And whereas most of us can’t win medals like them, we are able to copy their beauty routines.
South Korea, which is internet hosting the 2018 Olympics, occurs to be the beauty capital of the world. In the 1980s, French beauty firms—the trade leaders on the time—outsourced a few of their laboratories and manufacturing services to South Korea. The French manufacturers ultimately vacated the premises to cheaper pastures within the 2000s, however the Koreans properly repurposed these current services to start growing their very own merchandise. Enter: Ok-beauty, which made up of $2.64 billion of South Korea’s exports in 2015. It’s technologically modern, delightfully packaged, and cheaper than its European counterparts. Not surprisingly, we are able to look to a few of our Olympians for Ok-beauty pointers.
On competitors days, Maia Shibutani, one-half of the U.S. ice dancing crew, will get up sooner than her brother Alex, the opposite half, to do hair and make-up. “It’s tough at competitions because we compete in arenas under bright lights, and it’s almost impossible for skin to react kindly to the combination of sweat and makeup,” she instructed the Klog. Though she avoids sporting concealer or basis on non-competition days, she admits to sporting Ok-beauty model Clio’s Kill Waterproof Pen Liner in Black each on and off the rink. This inky eyeliner is felt tipped to offer the consumer most management over the form of the road—so you are able to do Nagasu’s triple axel cat eye with a flick, or Shibutani’s barely extra downturned almond line.
While touring, Shibutani multitasks: she’ll pop on a sheet masks, aka a disposable piece of cloth or paper soaked with serum with holes for the face, from Ok-beauty manufacturers like Missha, Nature Republic, Tony Moly, and Dr. Jart+ whereas sitting in her seat on the aircraft. She’s not apprehensive about trying like Hannibal Lecter, the fictional cannibalistic serial killer whose Silence of the Lambs masks resembles a sheet masks: “Luckily, I think wearing a mask on a plane is more common now and not too scary for other people,” she mentioned. Wearing sheet masks in semi-public on planes can also be a multitasking method steadily shared on Instagram by Sarah Lee, the co-founder of Glow Recipe, a Ok-beauty model that promotes pure merchandise. Shibutani additionally carries a TSA-friendly spray, the cult-favorite Missha Time Revolution First Treatment Essence, which is a fermented yeast-and-vitamin-rich method that you simply spritz to refresh your complexion—extremely helpful in a stuffy atmosphere like an airplane.
Kim, whose mother and father immigrated to the United States from South Korea, additionally trusts in her Ok-beauty staples. “As snowboarders, we’re constantly looking at products to combat all the elements for our skin and hair—the cold, dryness, high elevation, sun, and wind take it toll,” she instructed StyleCaster. She makes use of Laneige BB Cushion on her face on daily basis as a result of it has SPF 50, citing its moisturizing properties and “killer glow” as extra advantages. The cushion compact was invented by Laneige’s father or mother firm, beauty conglomerate AmorePacific, and is one in every of Ok-beauty’s most iconic merchandise: a make-up compact constructed with a foam cushion that soaks up pores and skin make-up for layered utility with out caking.
Though South Korean determine skater and 2010 Olympic champion Yuna Kim is not competing, she is extra well-known than most Ok-pop celebrities within the nation. Her go-to make-up artist for public appearances, Jung Saem Mool, aka JSM, pioneered the long-lasting seems of Korea’s prime pop stars—as a matter of reality, JSM’s work on stars like BoA, the Britney Spears of South Korea, is why Ok-beauty aficionados are so obsessive about the pattern of glowing pores and skin that seems nearly translucent.
“Winter in Korea tends to be very dry. In order to prevent skin from getting dry, I do different skincare for the morning and night,” JSM defined over e mail. In the morning, she makes use of Essential Mool Cream from her eponymous beauty line, a liquid moisturizer that doubles as a make-up primer to maintain merchandise locked in place. At evening, she recommends utilizing sheet masks to maintain moisture in stability, and sporting a lip moisturizer just like the Laneige Lip Sleeping Mask, which is like an in a single day cream in your lips.
“In the winter, lips tend to get flaky due to dryness and [that makes it] hard to wear pretty lipsticks,” she defined. While Korean celebrities wish to hold their pores and skin trying as pure as potential, they love sporting high-impact pink, crimson, or coral lipstick, like JSM’s personal High Color Lipstick. “K-beauty makeup also has a skin first approach so the ‘no makeup’ makeup look has always been in trend,” Ok-beauty e-commerce retailer Soko Glam founder Charlotte Cho added over e mail. “Chok chok and ‘juicy makeup’ are enormous Ok-beauty traits and are basically dewy, hydrated bouncy make-up and skincare seems, which I can undoubtedly foresee on the rink.”
For all of the PyeongChang athletes who aren’t going residence with medals, we hope they fill up on Korean beauty merchandise as a substitute. Those are positive winners.