The marketing campaign for same-sex marriage might be able to declare one other excessive profile supporter: Barbie.

The well-known doll appeared to come back out in assist of equal marriage in an Instagram put up selling a collaboration with style blogger, Aimee Song.

The put up exhibits Barbie and a brand new “friend” – a doll model of Song – carrying matching T-shirts with the pro-marriage equality slogan “Love Wins” emblazoned throughout the entrance.

The shirts are mini replicas of ones Song released for Pride month, the proceeds of which go to a not-for-profit supporting LGBTQ youth.

The put up drew a largely optimistic response from Instagram customers, with many applauding Barbie’s willingness to take a public stance on a controversial concern. “Woah barbie did something cool for once”, stated one consumer.

It has additionally led some to take a position that Barbie could also be bisexual or queer. One consumer commented, “Such an inspiration! This goes to show that even femmes are bi!” and one other stated, “Barbie? MORE LIKE BAR-BI”.

Barbie producer, Mattel didn’t commented on the doll’s sexuality however informed the Guardian on Wednesday that Barbie was an “inclusive brand that celebrates diversity, kindness and acceptance”.

Mattel has more and more aligned the Barbie model with progressive causes.

In 2016 it released a range of Barbies with diverse hair, face and body types, saying it hoped to advertise wholesome and reasonable self-image in order that women can “find a doll that speaks to them”.

Earlier this 12 months the company released “Sheroes”, a variety of dolls it says “recognises Sheroes – female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere.” Among the “Sheroes” is movie director Ava DuVernay; US gymnast Gabby Douglas; and fencer Ibtihaj Muhammad, whose doll turned the primary Barbie to put on a hijab.

DuVerney’s doll – which had the dreadlocked director clad in her customary polo neck, denims and trainers and sitting in her director’s chair – created such a requirement that Mattel put it into manufacturing. It bought out on-line inside minutes.